Should “Free-to-Play” Be Rebranded MTG?
In a recent post on Gamasutra, David Chang, EVP of Business Development and Marketing for GamesCampus, explains why he thinks “free to play” games need to be rebranded as “MTG” – or Micro Transaction Games. Why? Because calling games free to play “generates a lot of unnecessary cynicism and calls our product quality into question.”
Chang draws a parallel with how the primary function of Google, searching the web, is free to any user. Both can charge for various premium services (for Google it would be something like paid search and for a game, virtual goods).
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