ShortTail Lives on After CEO Payne's Departure
David Payne has a new job as svp and chief digital officer at Gannett Co. So what does that mean for ShortTail Media, the company that has been pushing the D30—an ad unit that could help the Web finally steal some TV brand dollars?
Last weekend, online ad tech firm AdGent Digital acquired ShortTail for an undisclosed amount, just as Payne, ShortTail’s CEO, was set to announce his departure. Payne, the former president of CNN.com, said that AdGent’s plan is to expand the D30 to more publishers across the globe, and that the timing of his departure didn’t signal any problems at the company.
“There
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in