Shopping Section & Canvas: Facebook Testing New Ways to Boost E-Commerce
Facebook is trying to find new ways for advertisers to drive direct commerce from News Feed ads.
Facebook is trying to find new ways for advertisers to drive direct commerce from News Feed ads.
The company today publicly announced a test of a product called Canvas, allowing users to click on a Facebook ad, then browse products.
Facebook noted that Canvas is one of the many things the social network is trying to enable better e-commerce on the site. A Facebook for Business blog post elaborated on Canvas:
When people click on products from ads in their News Feed, the mobile websites they’re directed to often take a while to load and aren’t optimized, increasing the chance that people will drop off.
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