Shopping, Fashion Timeline Apps Ride Facebook’s Open Graph

Facebook touted the use of its open graph by brands in the shopping in fashion categories in a post on its developer blog, highlighting how five brands created effective timeline applications and offering a best practices guide.

Facebook touted the use of its open graph by brands in the shopping in fashion categories in a post on its developer blog, highlighting how five brands created effective timeline applications and offering a best practices guide.

The five timeline apps spotlighted by the social network were:

  • Fab: The daily design app has seen membership grow to more than 4.5 million since launching with open graph in January, from 1.8 million previously, and 20 percent to 40 percent of its traffic is referred by Facebook on a daily basis.
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