ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform

ShopIgniter Vice President of Marketing Marko Muellner said the company’s roots are still around ecommerce, and how to reach and convert social and mobile consumers, adding:

Instead of focusing on tab applications or microsites, we have come to this place where we feel marketers need to be more effective in the stream.

ShopIgniter counts Whole Foods Market, Target, GoPro, Sony Music, Levi’s, and Lenovo among its users, and it said Igniter now allows them to:

• Create rich media posts including video carousels, lookbooks, jukeboxes, live streams, single product and collection explorers, shoppable video, and lead generation.