Shifting From Social Media Fascination To Generating True Value

Thomas Jefferson once said, “The man who reads nothing at all is better educated than the man who reads nothing but newspapers.” Sometimes I think the day to day changes in the social media industry deserve the same respect. However I’ve spent a fair amount of time chronicling all the day to day change in social technology and it continues to change rapidly. The majority of us (including myself) are easily seduced by the appeal of instantaneous knowledge.