Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform

The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.

The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.

Shift launched its Shift Open Marketing Cloud last month, aimed at gathering a suite of best-in-class marketing applications.

Moontoast will add its Moontoast Social Rich Media Ad Platform and its ability to enhance brands’ page posts with audio, visual, and interactive components.

Shift CEO James Borow said:

The industry’s current marketing clouds can’t keep up with the rapid pace of software innovation, and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs.

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