Shift Magazine Shifts Focus Away from 'Cutie Girls'

By way of Jean Snow we found I Momus‘ “A Complete History of Japanese Cutie Girls, 1997 – 2007.” While the title sounds a little, well, odd, the story itself is really interesting. It’s about Shift magazine killing off a ten year old feature that highlighted women’s fashion, entitled “Tokyo Cutie Girls,” because the trends had become too dull, too straight-laced. Momus weighs in on this move, as well as the history of the section in the magazine and the fashion trends in general.