The latest entrant in the increasingly contested taxi and ride-share space is going niche.
According to a report in The New York Times, the app-based service called SheTaxis will allow women to call for-hire cars that are only driven by other women. Initially limited to the New York City area through an iPhone app, the business’ founders say they plan to expand to other major U.S. cities and to Android smartphones and tablets in the near future.
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