Sheryl Sandberg Shrugs Off Facebook’s Latest Scandal

Mark Zuckerberg has yet to begin his apology tour for Facebook’s latest crossing of the invisible line with a research paper that did not get pre-approval from the ethics board at Cornell University.

Today, however, Sheryl Sandberg addressed the matter at a totally-not-related event. Robinson Meyer of The Atlantic sums up her reponse in popular emoji form:

That’s pretty much it. A quote after the jump…

According to The Wall Street Journal, Sandberg was in New Delhi to convince small businesses to advertise on Facebook (and promote her “Lean In” initiative) when she said:

“This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated. And for that communication we apologize. We never meant to upset you.

We take privacy and security at Facebook really seriously because that is something that allows people to share.”

So the communication strategy was to blame. And, as Facebook’s lawyer put it today, the whole thing was all about “customer service.

We give this performance a 3.6 on the Pitchfork-ish Non-Apology Rating Scale that we just made up.