Sheryl Sandberg On Controversial Facebook News Feed Study: ‘Poorly Communicated’
Facebook Chief Operating Officer Sheryl Sandberg weighed in on the controversy over a study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.
Facebook Chief Operating Officer Sheryl Sandberg weighed in on the controversy over a study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.
According to The Wall Street Journal’s Digits blog, Sandberg, who is visiting India, said while in New Delhi:
This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated.
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