Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week.

FacebookAdvertisingWeek2014650Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week.

Sandberg said of Atlas, as reported by Fortune:

If you look at how ads are served and measured, the systems we’ve used to do them aren’t working anymore.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in