Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend?

Facebook’s numerous changes to its algorithm have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up.

Before we talk about paid ads, let’s talk about native reach.

Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post, engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses.

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