Upstart women’s portal SheKnows plans to launch an original Web series aimed at helping women endure the ongoing economic malaise.
The show will be produced through a partnership with Endemol USA (Wipeout, Deal or No Deal).
The yet-to-be-named series, set to debut sometime in 2010, will be service oriented, aimed at helping women save money without sacrificing too much of their current lifestyle. The show is inspired by Endemol’s recent similarly themed Web series CouponMom, which provided tips on cutting costs on groceries, entertainment, restaurants and the like.
While specifics of the SheKnows show are still being worked out, the series will be broader in nature than CouponMom, according to David Armour, Endemol vp of digital development. “There is currently a huge appetite for this type of content,” he said. “Infotainment series like this work extremely well.”
SheKnows reaches over 3 million unique users per month, according to Quantast, providing a strong platform to launch a series aimed at a broader female target. And most women have been touched by the rough economy in some way.
“Within our community, there is a lot of buzz that the recession is over. But people are still feeling the pinch,” said Mike Dodge, evp of SheKnow’s parent AtomicOnline. “Given the reality of the economy, women are thinking, ‘What can we do [to cut costs] without giving up what you love?’”
SheKnows is searching for advertisers for the new series, added Dodge.