Shawn Perine Bulks Up to AMI Chief Content Director

ShawnPerineShawn Perine (pictured) published his first bodybuilding article in 1982 for his high school newspaper. He started freelancing for Flex magazine many years later, moved to Los Angeles in 2004 when he was promoted to senior writer and eventually shifted back to New York where, since 2011, he has served as editor-in-chief of Muscle & Fitness.

This month, as part of the latest shuffling of editorial ranks at AMI, Perine has ascended further. He is now chief content director for the company’s enthusiast brands Muscle & Fitness, Muscle & Fitness Hers and Flex.

“Shawn is one of the few people who has the gravitas to fill the void in the sport and industry that has existed since the passing of Joe Weider,” said AMI chairman, CEO and president David J. Pecker via statement to FishbowlNY.

“His encyclopedic knowledge of the sport and Muscle & Fitness‘ heritage dates back to 1979 when his father gave him his first issue. His proven success in growing the Muscle & Fitness audience, his deep ties to the bodybuilding and strength training communities, relationships with the sports legends and stars, and his experience as a senior editor of Flex underscore why he is well-positioned to lead the Enthusiast Group forward as chief content director.”

A separate source tells us that as part of these AMI changes, Flex EIC Robbie Durand is being shifted to Flex contributing editor and that approximately two dozen Enthusiast Group positions, most of them freelance, are being eliminated in favor of outsourcing.

[Photo courtesy: AMI]