Sharewall, which allows users to access content that would otherwise be locked behind paywalls by using sharing on Facebook and other social networks as currency, announced Tuesday that it has launched an artificial-intelligence engine.
According to Sharewall, the AI engine will use machine learning to help it:
- Highlight articles that will deliver the most engagement when shared on Facebook, Twitter, Google Plus and other social networks.
- Predict the top stories users will like and place them atop their homepages.
- Suggest three personalized articles to go along with each story read.
- Customize email newsletters.
The company added that the first site to test out its AI engine saw 40 percent of its newsletter emails opened, with a 24 percent click-through rate, and readers stayed on the site 34 percent longer.
Sharewall founder and CEO Anders Ibsen said in a release announcing the AI engine:
Developing our intelligence engine was the natural next step to our new online publishing model. We want to provide publishers with tools that can help them offer users a better experience and form stronger and positive relationships with them.
Online news, as it is today, is a general experience curated by an editor, which isn’t an optimal situation, since each and every one of us has different interests. With Sharewall, stories are still produced by journalists, but prioritized differently according to the individual.
Readers: What are your initial impressions of Sharewall and its new AI engine?