REPORT: Facebook Rules 1Q Referral Traffic

Facebook continued to dominate referral traffic in the first quarter of 2014, according to a study of more than 300,000 websites reaching over 400 million unique monthly visitors by Shareaholic.

Shareaholic1Q2014Chart650Facebook continued to dominate referral traffic in the first quarter of 2014, according to a study of more than 300,000 websites reaching over 400 million unique monthly visitors by Shareaholic.

Shareaholic found that Facebook drove 21.25 percent of overall traffic received by the sites it studied in March, and the social network’s share of traffic was up 38 percent compared with December 2013. The company added on the subject of Facebook:

While brands enjoy hating on Facebook for limiting the reach of pages and then forcing businesses to pay for ads, Facebook still continues to refer loads of traffic to websites when users share links they enjoy with all of their friends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in