Stuffay is a new iOS app by Dawei Zhao. It’s available now as a free download from the App Store.
Stuffay is a mobile-social network designed to let enthusiastic consumers connect with one another, share their favorite things and look for the best deals. Beginning by creating a proprietary account and optionally connecting to Twitter and Facebook, Stuffay allows users to take a picture of anything, give it a title and a description and then post it to the app’s built-in social network. Other users may then browse through content that has been posted, like or comment on it, share it via Facebook or Twitter, or search Amazon.com for the thing’s title.
The app features various ways to discover content — a “Most Recent” feed, a “Most Liked” feed and a list of “rising Stuffers” who have published popular content recently. Individual users may be followed to create a personalized feed, or the featured global feeds may also be browsed at any time. There is also a search function that allows users to look for specific things, and a list of categories that allows users to browse a more refined list of things that correspond to their tastes. There aren’t many categories at present and some curious omissions — there’s no specific “entertainment” grouping, for example — but this is something which could be easily fixed in an update.
The main issue with Stuffay is that it’s one of the many mobile-social networks that doesn’t really seem to have a lot of practical value to it. There’s not a lot of meaningful discussion going on in the comments, and the tenuous link to e-commerce is limited to U.S.-based customers, as it only links to Amazon.com, not local sites in other territories. Since all this feature does is plug in a search term to Amazon.com on a built-in browser, though, there’s relatively little benefit to looking something up on Stuffay besides being able to see someone else’s picture and brief 300-character thoughts on it — and since Amazon already carries a much more fully-featured user review system and other community tools, this is somewhat redundant.
The app itself works well, has an attractive clear interface and works smoothly, so there’s nothing fundamentally wrong with it for those who would like to engage with it — it’s just that there’s no real incentive for people to do so. There’s no benefit to sharing something on Stuffay over and above more well-established social networks such as Facebook and Twitter, and there’s no incentive to shop “through” the service as it’s simply a normal Amazon link. Perhaps if finding a product through Stuffay allowed users to earn coupons or money off there would be a reason to use it; as it stands, however, this is another mobile-social app without a clear purpose that will likely pass most people by rather quickly unless it takes some serious steps to distinguish itself in this overcrowded marketplace.
You can follow Stuffay’s progress with AppData, our tracking service for mobile and social apps and developers.