Shanda Games Buys Mochi Media for $80 Million, International Gaming Competition Heats Up

Shanda Games, a publicly-traded subsidiary of Chinese gaming giant Shanda Interactive Entertainment Limited, just made some big new moves into casual and online gaming outside of its home country. It bought San Francisco-based casual game advertising and analytics service Mochi Media for $80 million, after it locally made a few smaller purchases and licensing deals to add more titles to its catalog.

None of these moves are specifically into social gaming, as defined by games that are built around social features on Facebook and other global social networks.

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