Seventeen's Jamison: Capitalizing On Multi-Platform Content

With a young, tech-savvy audience, Seventeen is the perfect outlet to try new digital content. In fact, publisher Jayne Jamison told FishbowlNY, the magazine already employs lots of cross-platform packages, including “Beauty Smarties”, who create make-up tutorial videos for seventeen.com and also contribute to the magazine.

“Video is huge on our Web site,” Jamison said.

“Most months we have about one million video plays. We’re both creating video content off of the pages of the magazine, like beauty smarties, and creating new video content for the Web.

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