Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today’s ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience.
Lately, that’s meant not waiting for readers to come through their front door, but meeting them where they are.
“We’ve been able to evolve our content from just a flat article to a social-first visual version of that story,” said Kristin Koch, site director for Seventeen.com.
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