Seven Correct Answers to Become a PR Director
Corporate PR Directors can have almost as short a shelf-life as CMOs. Do you have what it takes to get the job and keep it? The Arlington Mills Group says you only need to answer seven simple questions to find out if you have the right stuff.
The tricky one addresses crisis work for a hypothetical vacuum company:
7. When facing a crisis, experienced communications professionals understand that there are certain “power phrases” to use on the press that can “transform the message.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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