15 Tips from Brand Pros on Setting Up Social Media Command Centers

In this era where brands hit home runs or strike out in real-time, social media command centers have become more common. They may serve different purposes, but whatever the goals, they require advance planning and substantial resources.

At ANA’s recent Real-Time Marketing Conference in New York, speakers from three major brands shared their experiences and offered their perspectives on what’s involved:

• Capital One: Patrick McLean, VP, Digital Marketing
• Coca-Cola: Doug Busk, Director of Global Connections
• MasterCard: Marcy Cohen, VP, Senior Business Leader

We’ve distilled their comments into a primer on each aspect of the process.

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