Set the Bait and Reel 'Em In: How to Convert Facebook Fans Into Customers [Infographic]
One of the biggest challenges with social media has been identifying the return on investment. A study recently indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.
One of the biggest challenges with social media has been identifying the return on investment. A studty recently indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.
According to digital engagement firm the Abbi Agency, making the conversion is like fishing — you have to set the bait and reel them in.
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