One of the biggest challenges with social media has been identifying the return on investment. A studty recently indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.
According to digital engagement firm the Abbi Agency, making the conversion is like fishing — you have to set the bait and reel them in. They’ve created outlined a three-pronged strategy for using Facebook to drive traffic and make sales which includes:
- 50 percent engagement content
- 50 percent promotional content
- reeling in the fans hooked on the bait you’ve set.
Here’s the full infographic explaining each step: