SEO your Facebook applications with Sitemaps

While most developers think about optimizing their Facebook viral channels, most don’t think about SEO as an important user acquisition strategy in the same way that most webmasters traditionally do.

To help app developers increase their prominence in search engine results pages (SERPs), Facebook recently enabled developers to serve XML sitemaps off the apps.facebook.com. Sitemaps are used by webmasters to notify search engines of updates to pages and page structure, and generally are a worthwhile exercise in any SEO strategy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in