As print publications continue to close shop or move content entirely to the Web, more and more writers and editors will need to adapt to the digital landscape. And with this new environment comes a new language every online journalist should know.
At the top of the list is SEO or search engine optimization. No doubt you’ve heard of it. “SEO… determines rankings in Google, Bing and Yahoo searches,” said Brande Victorian, deputy editor of MadameNoire.com. She added:
It’s sort of this game of picking out keywords that are going to make the content that you write show up in these searches so that you’re getting more page views than anyone else.
Once you have your keywords (another important term) determined, the next step is to incorporate them in your headline, dek and body copy — in a cohesive, natural way. Forcing keywords into your copy won’t fool Google — and does a disservice to your readers.
For more vital words digital journalists should know, read: 7 Terms Every Digital Media Journalist Should Know.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses