Senator Stephen Colbert? It Might Still Happen...
When we first heard news of South Carolina Senator Jim DeMint’s pending resignation, our first thoughts turned to Stephen Colbert and his inevitable “campaign” for DeMint’s seat. And of course everyone’s favorite fake pundit was on it quicker than white on rice.
This got us thinking about branding as we asked ourselves: Everyone wants to be new and innovative, but is predictability really so bad? When you’ve established your brand so well that people expect you to do certain things, isn’t that a sign of success?
Certainly looks like it: a new poll released today found that Colbert is South Carolina voters’ top choice to replace DeMint, followed by current Representative Tim Scott and Jenny Sanford, the spurned wife of former Governor Mark Sanford.
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