'Self' Magazine to Launch Fitness Product Line
FremantleMedia makes licensing pact for Condé Nast
FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment manufacturer Cap Barbell Inc. to launch a line of Self magazine-branded products.
The Self collection will include fitness items like weights, yoga mats, and heart rate monitors. As of today, the magazine’s other product extensions include the Workout in the Park Social Game, apps like Self Workouts, live events, and The Drop Ten Diet, a book by editor in chief Lucy Danziger. A
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