How to select the right font every time
Ninety-five percent of web design is actually typography, according to Information Architects. If that’s true then it’s time to take a second look at fonts.
Many media companies have their own signature typefaces like Bloomberg‘s bold sans-serif font, sometimes used in all caps, or CNN‘s black-on-white sans-serif font that differs from the font used in its trademark outlined logo. On the other hand, a large number of newspapers like The Boston Globe and The New York Times use a variation of the old-school traditional gothic font in both their print and online banners.
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