Online Ads for High-Paying Jobs Are Targeting Men More Than Women

New study uncovers gender bias

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.

Researchers from Carnegie Mellon University said their study looking at online ads served through Google's DoubleClick ad network appeared to show discrimination and a lack of transparency.

In the study, the researchers simulated consumer profiles and set them loose online to visit employment websites and behave like job seekers would—500 of the user profiles were male, and 500 were female.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in