SecondSync To Help Facebook Analyze How Its Users Discuss TV
In a move aimed at helping its clients better understand and analyze Facebook users’ chatter about television and TV shows, the social network announced a partnership with social TV analytics specialist SecondSync, and the two companies plan to begin delivering data about TV-related Facebook discussions in the U.S. and the U.K. later this year.
In a move aimed at helping its clients better understand and analyze Facebook users’ chatter about television and TV shows, the social network announced a partnership with social TV analytics specialist SecondSync, and the two companies plan to begin delivering data about TV-related Facebook discussions in the U.S. and the U.K. later this year.
According to Facebook and SecondSync, the initial offering from the partnership will be an upcoming white paper, “Watching with Friends, which will discuss how Facebook users interact about TV in the U.S.,
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