Back To School and holiday season shoppers are more likely to click on seasonal ads on Facebook ads than on Google, according to Marin Software analysis.
Marin aggregated data from $6 billion worth of clients' spend during 2013's third and fourth quarters and discovered that Facebook ads generally produced a greater jump in clicks than paid promos via Google. Marin recorded its clients' ad clicks for both platforms in January 2013 and then contrasted the numbers against Q3 and Q4 of that year to arrive at the percentages seen in the graphic below.
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