In Search Wars, Twitter Plays Both Sides
NEW YORK Microsoft is looking to build an advantage over Google by beefing up its ability to search the real-time Web. But Google is fighting back.
The company today announced that its search product Bing would soon be able to deliver search results including up-to-the-minute information from both Twitter and Facebook.
However, just hours after Microsoft’s announcement, Google announced it had reached a similar deal to feature Twitter data in its search results.
Microsoft at least beat Google to the punch in launching its new Twitter tool, which enables users to search through Twitter conversations without leaving the site: www.bing.com/twitter.
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