Scorsese Spot For Dolce & Gabbana Breaks Out on YouTube
In a surprise twist, luxury brands own VideoWatch chart
When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week.
Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie.
Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut.
In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That
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