Content curation platform Scoop.it has raised $2.6 million and hired a vice president of monetization to help the San Francisco-based company grow its number of paying customers.
Scoop.it, which was launched as mobile technology company Goojet in 2011 by Guillaume Decugis and Marc Rougier, has raised a total of $13.6 million, and 75 million people have visited the site over that time period.
The company has named Andrew Federici as vice president of monetization to “increase Scoop.it’s growing base of paid customers,” according to a news release from the company.
Federici’s most recent position held was as senior director of marketing at Hightail (previously called YouSendIt). Previously, he was senior vice president of online and mobile marketing at Affinion Group, vice president of product management at MTV Networks, director of proprietary portals at IAC, programming director at AOL and story editor and assistant to producer at Ballyhoo/Sony Pictures Entertainment.
He is also adviser to Connecticut-based digital video company Lifereel, and Climate Culture, according to his LinkedIn profile.
“Since launch 18 months ago, we have seen our user traction grow on our platform and
freemium services,” said Scoop.it co-founder and CEO Guillaume Decugis, in a prepared statement. “We felt it was time to accelerate the delivery of value-added premium features to our paid users, and we hired Andrew Federici because of his expertise in product monetization and his impressive media background.”
Scoop.it currently offers three types of accounts: free, Pro ($12.99/month) and Business ($79/month).