Say Hello To Katty Kay

“For our niche audience, if you want this stuff, this is the only place to get it,” says Kay, who has lived in Washington for a decade. And the audience is no longer quite so niche: Kay reaches more viewers in this country than most cable news hosts. But unlike, say, PBS’s “NewsHour,” she must calibrate her content for a global audience.

The three-year-old “BBC World” is seen by 1 million Americans, about 80 percent on PBS stations (including Washington’s WETA at 6 p.m.