So you’ve painstakingly built a Facebook ads audience of a few dozen interest or workplace targets. What a chore to have to rebuild that targeting each time, right?
Saved audiences allow you to take a well-performing audience and store it for later use, cutting down on the drudgery of re-entering your targets all the time.
But how do you choose which one to save? One of our ads had a 6.7 percent click-through rate (CTR) and a lot of engagement, so we’d love to keep this around for future use on business targets.
#1: Load up Power Editor
Navigate to your ads and select the ad you want to save the audience from:
#2: Click on Save Audience
It’s the icon of two people with a plus sign near the top:
You should now be on the Audiences screen with a new entry named after your ad as a saved target group.
#3: Tweak and rename your new audience for easy future reference
From here, you can modify what’s contained within the audience, and rename it for easier reference- in our case, we renamed it to Business Targets:
#4: Using a saved audience
To use a saved audience, click on “Create Ad Using Audience” From the Audiences screen:
From there, set up the ad normally:
You’ll notice that Power Editor has automatically filled in all of your targeting information for you:
It’s that easy! Now you can rapidly apply targeted audiences to new ads, which frees up your time.