As digital development executive at Endemol, the world’s largest independent TV production company, Adam Besserman spends his days crafting online content. So when it came time to spruce up a recently sent out electronic invitation to his upcoming July 2011 nuptials with actress Elana Schwarzman, he decided to create an original, full-length trailer in the style of The Purple Rose of Cairo.
Teasing the wedding under the title Save the Date, the trailer – shot over a weekend at the Beverly Cinema and other LA locations – sees Schwarzman stepping off the movie screen and causing havoc. The three-minute video is quickly gathering viral steam and has been met, says Besserman, with surprisingly emotional reactions.
“I’m honestly a bit shocked by the reception,” Besserman tells FishbowlLA via telephone. “So many people raving that they were brought to tears. My first hint came last Monday, when Elana had a couple of girlfriends over. I showed it to them and they were tearing at the end, asking to see it again. Even my little brother has been really moved by it.”
In just a few days, the YouTube video has garnered more than 1,400 views, a number that is sure to climb in the coming months. The titular date is July 9th, 2011, at the Bel Air Bay Club in the Pacific Palisades.