Save the Children and Facebook Share the Plight of Children in War-Torn Syria

'It’s Not the Same This Year' depicts children from Syria and their transformations before and after the war

Save the Children teamed up with Facebook on an ad campaign that launched on World Refugee Day Tuesday.

“It’s Not the Same This Year” features a series of 12-second spots depicting children from Syria and their transformations before and after the war, and vice-versa.

ItsNotTheSameThisYearPark from SocialTimes on Vimeo.

ItsNotTheSameThisYearParkReverse from SocialTimes on Vimeo.

The ads will run for one week leading up to Eid al-Fitr, a celebration marking the end of the month of Ramadan, when Muslims traditionally do acts of charity for less fortunate children and families.

The

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