How to Save Second Life in Seven Easy Steps
Tomorrow, Second Life creator Philip Rosedale will give Linden Lab’s corporate strategy presentation to the company’s customers, at the most perilous time in the virtual world’s history. A darling of the Internet industry only three scant years ago, Linden’s profitability has been eroded by company efforts to turn SL into a real world business platform and improve the complicated user interface — both of which yielded negligible results, and worse, a massive layoff of Linden staff (including the top
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