Eight months since making waves in the advertising world, Save the Children's "Most Shocking Second a Day" public service announcement on YouTube gained new steam on this week's Adweek/VidIQ top 10 branded video chart—thanks to a Facebook post from Ashton Kutcher.
A Save the Children rep told Adweek in an email that the organization believes the Facebook post and article are likely why the video shot up on this week's chart. Kutcher's post has racked up more than 148,000 "likes," 3,000 comments and 75,000 shares. The Aplus.com article has more than 190 comments so far.
Indeed, the video gained lots of initial interest when it launched in March with a powerful message aimed at making the violence hit closer to home. In September, Save the Children made a similar promo for literacy.
On a much cheerier note, holiday-themed campaigns from John Lewis and Burberry also made this week's chart. John Lewis' #MontyThePenguin video was uploaded on Nov. 6 and has been watched 8.62 million times, with 13,000 Facebook shares and 21,700 tweets. Burberry's ad with Romeo Beckham has been viewed 3.52 million times, with 10,000 Facebook shares and more than 3,780 tweets.
Last week's Toyota "Dominoes" spot makes another appearance this week, as does Marvel Entertainment.
Check out all of this week's top branded videos in the interactive infographic below.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.