The Republican Party may not have made the best use of Facebook in last fall’s elections, but If you’re looking to keep tabs on the latest Sarah Palin news these days, your best bet is to become a fan of her on Facebook.
The former Alaska governor’s Facebook Page has experienced rapid growth since her resignation a few weeks ago, as fans rely more and more on her posts to get information about her political views and future plans.
Palin made no secret of her distaste for the media during her final speech as Alaska’s governor, and it appears she’s decided to speak directly to her followers rather than through television and newspaper reports that she claims distort her words.
Palin has amassed a base of almost 800,000 Facebook fans, and it’s obvious that her message is reaching much farther than that. In her critical post on the current debates involving the future of healthcare, Palin struck a nerve by accusing President Obama of creating a system that would involve “death panels.” The phrase quickly caught on with people on both sides of the argument, and the White House even responded to the post through their own online avenues.
This isn’t the first time a politician has turned to Facebook and social media to further his or her message. President Obama was very successful using both Facebook and Twitter to garner support. But unlike her predecessors that have used social media to reach constituents, Palin is not hitting the political trail or appearing on many television shows. Instead, she is currently relying largely on social media to reach out to the public, and so far she’s succeeding.
This may come as a surprise to those that feel social media caters mainly to young people, but Palin has been successful reaching older demographics, which is also testimony to the growing popularity of Facebook among older users.