Sarah Palin has announced the launch of The Sarah Palin Channel, a subscription-based Internet TV network that offers "unfiltered," direct access to the former vice presidential candidate, Alaska governor and reality TV star for her followers.
Palin made the announcement yesterday via a two-minute promotional video. In the video, Palin invited viewers to her "new project," claiming the news channel "really is a lot more than news, it's a community."
"I want to talk directly to you on our channel, on my terms — and no need to please the powers that be," said Palin, adding, "More importantly, I want you to talk directly to me."
On the channel, Palin said, viewers can expect to "discuss issues of the day and … find solutions." She also trotted out such Tea Party buzzwords as "politically correct filter," "crony capitalism," and "mainstream media," positioning her channel as a way to circumvent all that. Subscribers to the site will have the opportunity to post their own videos, submit questions to Palin, and participate directly in online video chats with Palin and other subscribers. Just in case Palin's political agenda is unclear, the site also includes a "national debt ticker" and a countdown to the end of President Obama's term.
Palin's new channel is backed by "Tapp, the online-video venture formed by Jeff Gaspin, former chairman of NBCUniversal Television, and Jon Klein, former president of CNN U.S.," according to Variety. The Sarah Palin Channel, Variety pointed out, is modeled on Glenn Beck's TheBlaze, which the former Fox News host launched back in 2011 and is now carried on Dish Network and regional cable. In addition to the political content and discussions, Palin also promised to "share some of the fun that goes on in the Palin household," so subscribers can expect a healthy dose of Sarah Palin's Alaska-style reality TV thrown in for good measure.
Subscriptions to The Sarah Palin Channel cost $9.95 per month, or $99.95 for one year, although the site is currently offering a free trial. According to Tapp, active military members can also subscribe free of charge. The Sarah Palin Channel seeks to capitalize on the new Internet subscription model, which seems to be enticing more and more television personalities. It was a success for Glenn Beck and Tapp's first channel, Steve Arterburn’s New Life TV, which Tapp claims was profitable afterjust four months. Former CNN host Larry King also recently launched an online talk show and Food Network's Paula Deen will be making the leap online this fall, following the loss of her show in the wake of racist comments.