If all goes according to plan this summer, Daisy Beach, 10, and Lucy Beach, 12, will have quite the “How I Spent My Summer” presentation to share with their Wilton, Ct. classmates.
Per a write-up in Hearst-owned daily newspaper The Norwalk Hour, their mom, Sarah, is looking to lift off a quarterly print publication for teen girls called Strong. Above is the planned cover for Issue #1.
From the magazine’s Mission Statement:
At a time in their lives when girls are trying to decide how they fit in and who they should be, Strong magazine will provide girls with strong female role models and a balanced, tolerant and diverse view of the world they live in. It will show our youth that girls have passions and interests that extend far beyond the female stereotypes they are so often surrounded by.
Mom is seeking to raise $15,000 on Kickstarter by Aug. 9. She also plans to set up a focus group of young female students and teachers before going wide with print distribution.
One element Beach may want to reconsider is the stated idea of not including advertising in the launch issue. It would seem to Fishbowl that engaging local community organizations and vendors that want to actively support her Mission Statement from the outset is a potentially very dynamic part of the equation.