Santa Monica Airline's $7000 First Tweet

Here’s a story about a man, a tweet, and a small pledge that ballooned to $7000 in minutes. It’s also about honor on Twitter, which is something we see too rarely these days.

It all started with “Carmageddon”. For 50 hours, starting on July 15th, the 405 freeway was closed – effectively cutting off one of LA’s most central arteries. Leading up to this much-chattered-about event, Jet Blue launched a marketing campaign offering $4 commuter flights to anyone who wanted to be ferried over the 405 from Burbank to Long Beach.