Santa Stops NYC Summer Traffic

We’ve written in the past about the increasingly ridiculous start at some radio stations of non-stop holiday music. Well, thanks to some Midtown shenanigans today, a new, even crazier Christmas calendar benchmark has been set.

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Per AP drama writer Mark Kennedy, St. Nick and 15 Rockettes were enlisted – spectacularly early – for some promotion of the 2014 edition of their annual extravaganza Radio City Christmas Spectacular:

The calendar says August, but that didn’t stop Santa Claus from visiting midtown Manhattan and snarling a section of Sixth Avenue, much to the bafflement of tourists and the frustration of drivers forced to idle their vehicles.

With 84 days to go until the Radio City Chrismas show kick-off (November 7) and 132 to Santa’s busiest workday, hauling out a snow machine, Santa and the Rockettes to enact “Parade of the Wooden Soldiers” on Sixth Avenue makes zero PR sense.

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