Sandberg Describes "Active Networks" on Facebook at AdAge Digital Conference
Yesterday in her keynote at the AdAge Digital Conference in New York, Facebook COO Sheryl Sandberg discussed what she called Facebook users’ “active networks,” framing some recently published data on Facebook users’ social behavior for the agencies, brands, and marketers in attendance.
Sandberg defined users’ active networks by the type of communication that happens in the stream, highlighting that the stream leads to greater connectedness with your network than direct or reciprocal communication. Sandberg wrote afterward,
“This stream communication, rather than reciprocal and direct communication, forms your active network.
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