Angered by Proposed Health Plan, San Francisco Chronicle Staffers Staging Social Media Protest

It’s been a herky-jerky month for Hearst Corporation. It began with the theatrical roll out of a very good 125th anniversary documentary; continued with a salacious sex scandal involving Scott Sassa; and is now ending with an angry Twitter and Facebook protest by employees at a flagship publication.

Reporters, editors and other workers at the San Francisco Chronicle are using the twin social media powerhouses to register their displeasure at Hearst’s desire to shift to a new health insurance plan that they say will dramatically increase costs.

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