San Francisco 49ers Social Media Playbook Includes Profitability

On April Fool’s Day 2013, San Francisco 49ers social media manager Scott Kegley decided to have a little fun at the expense of coach Jim Harbaugh. He joke-tweeted that a new clothing line was coming called the Harbaugh Collection.

Part of of the gag is that Harbaugh rarely deviates from a sideline uniform of khakis, fleece and black cap. However, per an interview of Kegley by Silicon Valley Business Journal technology reporter Preeti Upadhyaya, that’s when something really funny happened:

“People started saying that if the Harbaugh Collection was real, they’d definitely buy it.

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