Samsung Mobile is this week’s top gaining product and service page in the People Talking About This metric. No other product and service page came close to matching this page’s level engagement, earning almost 1.4 million more engagements over the week likely due to an ad campaign.
This list of top gaining product and service pages is compiled with PageData, which tracks page growth and engagement across Facebook.
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The content on the Samsung Mobile page heavily features the new Galaxy S4 phone which is to be released this week. There is a large discrepancy between any given post as some may earn almost 200k likes while others only receive 40k, suggesting the company is promoting some of these as page post ads.
Another interesting page this week is Buzz Feed. The page only has 267k page Likes and 248k in PTAT. The site does integrate with their own Facebook app that has 100,000+ MAU (monthly active users). It is also interesting to see that the page only occasionally shares links to articles on its site. Instead, it shares pictures from articles on its site.
If BuzzFeed were to focus on using Facebook as a distribution channel for links, it would possibly see increased traffic, though, the site produces a large mass of content everyday so this could lead them oversaturate themselves in fans news feeds.
Visit PageData to see more about the top talked about product and service pages as well as other categories.